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Does ADHD Affect Creativity and Risk-Taking in Entrepreneurs?

adhd and entrepreneurship
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Written by Andrew Le, MD.
Medically reviewed by
Last updated May 20, 2025

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Can ADHD help someone become a better entrepreneur? Some people with ADHD think in bold, creative ways and take more risks than others.

This can make them strong business leaders, even if they face some challenges along the way.

Richard Branson, the billionaire behind the Virgin Group, had a tough time in school. Growing up in Surrey, England, he struggled to sit still, focus, and follow the rules—classic signs of ADHD. Back then, no one gave it a name, but later in life, Branson was officially diagnosed with both ADHD and dyslexia. Looking back, it all made sense since school never really worked for him, but business did.

From a young age, Branson was full of ideas and eager to act on them. He launched a student magazine and then a mail-order record business—small steps that would eventually lead to something massive. These early projects were the beginning of what would become the Virgin empire.

As his companies grew, so did the challenges. Branson’s impulsiveness and short attention span made it hard to manage the details. But instead of trying to fit into a system that didn’t suit him, he leaned into what he was naturally good at—creative thinking and risk-taking. These qualities became his edge in the business world.

To manage the things he wasn’t as strong in, Branson built a solid team around him. He hired people he trusted—people who could handle the structure, planning, and daily operations. That way, he could stay focused on the big ideas and bold moves that drove his businesses forward. He also designed a work style that worked for him. He created a flexible environment that gave him room to move, think, and create on his own terms.

His approach helped spark innovation inside the Virgin Group. His quick decision-making and willingness to try new things led to fresh ideas that set his companies apart.

Today, Virgin includes over 400 companies in all kinds of industries. Branson found a way to work with his ADHD instead of against it. That’s how he turned his challenges into fuel for one of the most well-known brands in the world.

ADHD’s Impact on Entrepreneurial Drive

People with ADHD tend to take more risks, which can connect to entrepreneurship. Studies show that those who screened positive for ADHD had higher risk-taking scores compared to people without ADHD. This suggests they might be more willing to face uncertainty or try new things. However, they also showed lower proactivity, meaning they might struggle with planning or acting ahead.

Interestingly, ADHD symptoms affect entrepreneurial traits differently. Inattention is linked to less proactivity, so people with more attention issues might find it harder to start or push forward projects. On the other hand, hyperactive symptoms connect to a broader entrepreneurial mindset. This means the more hyperactive traits someone has, the more likely they are to show qualities like innovation, multitasking, and energy that fit entrepreneurship.

Research also suggests that adults with ADHD often prefer working independently. This matches well with entrepreneurship because it offers more freedom and allows them to use their unique traits. Some experts think that mind wandering—common with inattention—can help creativity and imagination. Meanwhile, hyperactivity might support innovation and multitasking. Impulsivity could also explain why people with ADHD take more risks.

A small study comparing people with ADHD, entrepreneurs, and a control group found that people with ADHD bring unique creativity and risk-taking traits to entrepreneurship. Entrepreneurs, meanwhile, develop ways to handle distractions and stay focused. In decision-making tests, those with ADHD showed impulsive tendencies and had trouble thinking through long-term outcomes. Entrepreneurs balanced risk-taking with caution to protect their investments. The control group tended to avoid risks and focus more on organization and analysis than creativity.

Overall, while ADHD symptoms can influence entrepreneurial traits like creativity and risk-taking, the impact varies depending on whether inattention or hyperactivity is dominant. Hyperactivity seems more connected to entrepreneurial behavior, and despite higher risk-taking, these traits do not seem to negatively affect the lives of people with ADHD. However, the research is still developing, and more studies are needed to understand how these traits affect success in entrepreneurship.

Final Words

ADHD can shape how people approach business by boosting creativity and a willingness to take risks, especially when hyperactivity is involved. Some struggle with planning and focus, but others use their unique energy to think differently and act boldly.

Success often comes from balancing impulsiveness with smart choices and building support where needed. As research grows, it becomes clearer that these traits don’t hold people back—they simply change the way they navigate challenges and opportunities.

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The stories shared below are not written by Buoy employees. Buoy does not endorse any of the information in these stories. Whenever you have questions or concerns about a medical condition, you should always contact your doctor or a healthcare provider.
Jeff brings to Buoy over 20 years of clinical experience as a physician assistant in urgent care and internal medicine. He also has extensive experience in healthcare administration, most recently as developer and director of an urgent care center. While completing his doctorate in Health Sciences at A.T. Still University, Jeff studied population health, healthcare systems, and evidence-based medi...
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References

  • Muûls, M., & Carvajal, R. (2023). Impact of attention deficit hyperactivity disorder on entrepreneurial behavior: A neurobiological approach. Journal of Applied Cognitive Neuroscience, 4(2), e00395858. https://doi.org/10.17981/JACN.4.2.2023.1
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  • Sônego, M., Meller, M., Massuti, R., Campani, F., Amaro, J., Barbosa, C., & Rohde, L. A. (2021). Exploring the association between attention-deficit/hyperactivity disorder and entrepreneurship. Brazilian Journal of Psychiatry, 43(2), 174–180. https://doi.org/10.1590/1516-4446-2020-0898