Turn on the TV! Your doctor wants to talk to you (Part 2)
PublishedOctober 25, 2021
Andrew Le, MD: As a technology company serving a lot of people over the age of 65, have you designed your solutions specifically for an older population? Or are older people more tech savvy than we think? We get this question a lot, too.
Carina Edwards: We design our solutions to be accessible to everyone. Our platform simply requires access to a browser and the internet. People can interact with our solution with email and text messaging. There are ways to reach every population.
When we think about accessibility and engagement, we focus on personalization. We personalize our solution from the lens of the health system, the provider, and the individual. When they join, we ask people a few quick questions so we understand their goals. We then customize their experience—with images that reflect their perspective, for example—so it looks and feels like their journey. We've also made it very interactive.
Our solution can be personalized for long or short procedures, as well as different populations and insurance plans. We’re able to effectively communicate with a wide range of populations about the next action step in their care.
"When we think about accessibility and engagement, we focus on personalization. We personalize our solution from the lens of the health system, the provider, and the individual."
Andrew: You’re able to reach an astounding diversity of patient types and perspectives.
Carina: Quil is a true R&D effort for scaled innovation. It’s different from a start-up. We incubate and test concepts and then have access to large populations to scale with them.
Andrew: What trend is going to be the big winner over the next 10 years?
Carina: I'm most excited about independent living for seniors. COVID accelerated this trend, but home will become the center of care. “Home” does not necessarily mean four physical walls. It means anytime, anywhere, any device, or whenever there is an opportunity for interaction. My big, exciting 10-year vision is a convergence of the issues we’re working on: allowing people who wear multiple hats to access all they need in one place.
Seniors don’t want cameras in their homes or video check-ins. They want privacy. So we are looking at using ambient sensing—essentially algorithms—to understand patterns in the home. Let’s say every day Mom goes to the kitchen at 9:30, and it's now 11:00. S